Medium and big retail businesses that seek to develop high-performing online stores need an appropriate eCommerce platform to do the job. Fortunately, the market has plenty of options to choose from though finding the best candidate may prove a difficult task. In this article, we will do the eCommerce platform comparison to help both mid-sized companies and large enterprises choose a suitable option.

Forbytes’ primary focus is developing bespoke retail software for established companies and manufacturers. As follows, we need tools and technologies that help us create secure, customizable, scalable retail software that performs well under significant load. Thus, we’re watching the best enterprise eCommerce platforms closely to see what the market has to offer and what innovations can come in handy.

Based on our experience and Gartner’s “Magic Quadrant for Digital Commerce” report, which evaluates digital commerce companies that provide its customers with impactful software solutions, we’ve decided on the following eCommerce platforms:

eCommerce platform comparison

Each digital commerce platform in this list has the capacity required to provide medium and big-sized businesses with well-protected, scalable, and high-performing retail software.

Magento — Leader

Short Overview

Our eCommerce platform comparison will start with Magento. Magento is an open-source eCommerce platform. It has been up and running for 13 years now without losing its momentum and relevance. As of now, more than 196.165 websites were built using Magento. Besides, this year, Gartner recognized the eCommerce platform as the top leader in its Magic Quadrant.

Magento offers three solutions:

  • Magento Open Source is a completely free solution with code available for customization by Magento developers. Nonetheless, even though the functionality of Magento Open Source can be extended and customized, the free-of-charge platform comes with plenty of trade-offs.
  • Magento Commerce also provides the ability to customize, but on top of that, it comes with a plethora of additional features. Magento Commerce offers a single-tenant commerce platform as well as multi-tenant distributed order management and business intelligence solutions.
  • Magento Cloud provides Magento Commerce functionality supported by a powerful cloud infrastructure.

Gartner recommends Magento Commerce for “digital commerce leaders in midsize B2C and B2B organizations seeking a robust commerce solution that can be deeply customized.” At the same time, Magento Cloud — according to Gartner — is best for “digital commerce leaders in large enterprises.”

Magento Pros for Medium and Big Businesses

Here are some Magento 2 features that make it stand out from the competition.

Customization capacity. Overall, Magento is recognized as one of the most customizable eCommerce platforms as it provides unprecedented control over developing functionality and an ability to adjust code down to the tiniest nuances.

We at Forbytes are well-familiar with Magento’s customization capacity. In particular, Magento has been among our primary tools during

  • eCommerce software development for the Nordic region’s leading online store of sports products — Gymgrossisten;
  • Magento 1 to Magento 2 migration and eCommerce development for a large leisure vehicle retailer — North European Trust AB.

Unified B2B and B2C. Magento unifies B2B and B2C store management under one ‘roof’. This feature can be especially useful to manufacturers, which often rely on both B2B and B2C sales to cover their expenses and get rid of intermediaries.

Powerful Business Intelligence (BI). There’s no strategic development without relevant data on which you can base decisions. Magento’s business intelligence solution provides strategic information, including average order value, customer lifetime value, retention rates, and much more.

Great Marketplace. Magento marketplace has plenty of extensions, which are applications and services that add new features and functionality to Magento.

Adobe family. Adobe, the owner of Magento, is finding uses for its other products within the Magento ecosystem. Currently, you can seamlessly integrate Adobe Experience Manager with Magento to improve the customization of pages so they cater to your target audience much better.

AI-Driven Product Recommendation System from Magento banner

Magento Cons for Medium and Big Businesses

Development time. Powerful customization capacity comes at a price. Full control over the development nuances and scaling of retail software is of vital importance for medium and big businesses but requires investments of time and money.

No native auto-scale. So far, Magento Commerce doesn’t have a native auto-scale. However, the eCommerce platform “is addressing agility requirements by expanding the application’s GraphQL API coverage to enable headless commerce.” Besides, various hosting services offer to scale solutions for Magento stores.

Higher maintenance cost. Overall, Magento can be more costly to maintain, especially if you decide to use your own server infrastructure instead of third-party hosting. However, for bigger companies, the ultimate ownership over their digital ecosystem, upgrade capabilities, and customization capacity is often worth the price.

Conclusion on Magento for Medium and Big Businesses

Due to its customization capacity, native B2B and B2C functionality, and rich offering with plenty of extensions, Magento is among the top eCommerce platforms for large retailers. Medium companies that plan on seriously expanding their online presence can benefit from Magento as well. At the same time, the platform is not the best option for smaller companies with tight budgets because of the need for Magento developers.

Shopify — Leading Challenger

Short Overview

Shopify — an eCommerce platform that was created by friends who wanted to sell some snowboarding equipment online — is a Magic Quadrant’s top challenger and a popular digital commerce provider. Shopify is an intuitive cloud-based B2C eCommerce platform with the help of which users can quite quickly set up a store and start selling online.

Mass market orientation makes a barebones Shopify solution not suitable for large enterprises or medium businesses that are likely to scale fast. Nonetheless, its extension — Shopify plus — offers a wider spectrum of features and functionality, which makes it a solid option for medium and big companies. As Gartner puts it, “large retail enterprises should evaluate Shopify Plus for some B2C requirements, such as ensuring a new product line reaches the market quickly, or when testing social selling scenarios.”

Shopify Pros for Medium and Big Businesses

Here are some Shopify Plus features that make it stand out from the competition.

Easy to use. The intuitiveness of Shopify is always at the top of the platform’s benefits and rightfully so. Shopify provides a minimum-effort experience of setting up an online store, which is a major selling point for retail companies that don’t want to invest time in the development of custom software.

App store. Shopify has an app store, where you can find a variety of small programs that can expand your store’s functionality.

Native B2C and mobile POS (point of sale). Besides providing a robust online platform, Shopify has the functionality for establishing POS and integrating it with the system.

Fulfillment software. In 2019, Shopify acquired 6 River System — a robotics and fulfillment software company. As a result, Shopify significantly strengthened its expertise in the fulfillment niche, which opens interesting prospects for the company and its customers.

Shopify Cons for Medium and Big Businesses

Absence of native B2B. B2B is untested waters for Shopify even though the company acquired Handshake — a commerce platform for businesses. Thus, retail companies that deal with both B2C and B2B sales, as well as manufacturers, won’t find Shopify sufficient in comparison with the competition.

Not as customizable. Shopify’s ease of use comes at a price — lower customization capacity. Of course, it’s not a problem for small companies and individual merchants, but it may be a bottleneck for larger retail companies.

Limited localization. Half of the Shopify customers are from the US, and a big chunk is from the EU. Thus, some features are limited to certain countries. For example, Shopify Payments, Shopify Fulfillment Network, and POS. As follows, the companies with a big, multinational span, may find Shopify limiting.

Conclusion on Shopify for Medium and Big Businesses

Shopify Plus can be a great fit for stable medium businesses that need B2C capacity, look for a mobile first strategy for POS, and have an urge to enter the digital market or expand its online operations. Manufacturers, big retail businesses, or medium businesses that entertain the idea of creating bespoke retail software aren’t likely to find Shopify Plus a sufficient option.

Commercetools — Underdog Leader

Short Overview

Commercetools is a cloud-based headless digital commerce platform targeted at large retail companies and enterprises.

In Gartner’s Magic Quadrant, Commercetools has grown from a visionary to a leader since the last iteration of the research because of the increase in customers and geographical expansion. The main focus of Commercetools is big, complex organizations that require scalability at speed. The digital retail platform advertises itself as the “most flexible,” 100% API-first, and cloud-based commerce platform.

The results of the eCommerce platform comparison show that Commercetools is quite an underdog compared to retail software giants, such as Magento, Shopify, or Bigcommerce. Still, the platform has experience with some big companies under its belt, including Audi, Bang & Olufsen, Carhartt, and Yamaha. Last year, the digital commerce platform closed $140 million in funding and was evaluated at $1.9 billion. Overall, Commercetools’ rapid growth and strategic focus make it a great contender for this article.

Commercetools Pros for Medium and Large Businesses

Here are some Commercetools features that make it stand out from the competition.

Flexibility and autoscale. A complete cloud-based nature of Commercetools along with the company’s focus on scalability resulted in smooth auto scale and auto-update capacities. Therefore, the platform is good for online stores that deal with a variable but a heavy load that fluctuates depending on the circumstances.

API-first is good for complex software ecosystems. The API-first approach that Commercetools offers is convenient for building a complex software ecosystem spanning various devices and online ‘locations,’ such as webshops, apps, wearables, IoT, VR gear, and others.

The modular approach can be cost-optimal for enterprises. Commercetools is among a few eCommerce platforms that adhere to the microservice architecture. As a result, with the platform, you can add new features and functionality relatively fast.

What eCommerce Trends Are Worth Supporting? Let’s Sort It Out

Commercetools Cons for Medium and Large Businesses

A company needs to be digitally mature. The complexity of the retail software systems that Commercetools helps to create matches the complexity of its offering. A company that decides to use Commercetools has to be digitally savvy. It should have integration experience, knowledge of how to handle deployments at scale, and an understanding of other operations vital to retail software development.

No storefront. Basically, there is no personalized end-user experience you can build with Commercetools. You will have to build your storefront along with the content management system elsewhere.

Conclusion on Commercetools for Medium and Large Businesses

Created with big complex organizations in mind, Commercetools has no intention to target smaller companies. Thus, the eCommerce platform remains at the top of eCommerce platforms for large retailers that can leverage the power of a cloud-based API-oriented approach to quickly scale their digital presence. Medium and big retail companies that prefer custom online stores or product management systems over complex SaaS microservice-based architectures are likely to find more suitable offers elsewhere.

BigCommerce — Challenger

Short Overview

BigCommerce provides a multitenant, Google cloud-based eCommerce solution mostly to small and mid-sized retailers.

BigCommerce is somewhat similar to Shopify in its focus and the experience it provides. Nonetheless, lately, BigCommerce has experienced a surge of big clients, which granted the platform the top Challenger place in the Magic Quadrant. Also, BigCommerce is often recognized for its good customer support.

BigCommerce offers 4 plans: Standard, Plus, Pro, and Enterprise. We’ll be focusing on BigCommerce Enterprise, which is more suitable for medium and large retailers because of the features that it offers.

BigCommerce Pros for Medium and Large Retailers

Here are BigCommerce features that make it stand out from the competition.

B2B and B2C. Unlike Shopify, BigCommerce has a robust and widely-used B2B offering for manufacturers, retailers, and wholesale companies.

Ease of use. Just like Shopify, BigCommerce is intuitive and can be used to build an online store relatively quickly without the help of software developers. Though, if you want to customize BigCommerce themes, you need to have HTML/CSS knowledge.

Unlimited API calls for Enterprise. BigCommerce Enterprise does not have a limit on the number of API calls, which gives the platform a competitive edge because it increases the number of requests an online shop can handle.

BigCommerce Cons for Medium and Large Businesses

Low customization. With BigCommerce, you have no control over back-end customization and can only extend an online store’s functionality with APIs and apps. The only thing you can customize to a significant extent is themes.

B2B is still weak. BigCommerce’s B2B functionality is still developing. Thus, if B2B is one of your main focuses, Magento or Commercetools will be a safer bet.

Lack of multi-environment support. Since BigCommerce was initially tailored to small retail businesses, it does not have multi-environment support. As a result, you will need third-party solutions for development, testing, and backing up data.

Conclusion on BigCommerce for Medium and Large Businesses

BigCommerce is quite similar to Shopify with the distinction that it also deals with enterprise-level clients. Thus, BigCommerce is a good option for medium and big retail businesses that don’t want complex digital infrastructures or don’t require significant customization capacity but still desire to work with a platform that scales a little better than Shopify.

VTEX — Leading Visionary

Short Overview

VTEX is a cloud-based multi-tenant SaaS eCommerce platform that offers B2B and B2C features.

VTEX is a rising star of the eCommerce market: currently, the platform is a leading visionary in the Magic Quadrant while in the last iteration it was in the niche group. Initially focused on Latin America, VTEX is steadily and surely gaining new customers and expanding its functionality. As of now, among the big successful companies that use VTEX are Walmart, Levi’s, Sony, Motorola.

Overall, VTEX’s approach to eCommerce SaaS is similar to Shopify or BigCommerce. However, With VTEX IO, which is a serverless development platform, retail companies can develop custom storefront apps, custom admin apps, custom back-end apps, custom Pixel apps, and custom mobile apps to expand VTEX’s functionality.

VTEX Pros for Medium and Large Businesses

Semi-customizable. VTEX’s serverless development platform grants a certain degree of customization capacity.

VTEX ecosystem. Besides having B2B and B2C features, VTEX also provides an order management system, data asset management, PIM, and customer database.

Agile and Scalable. VTEX is cloud-native, so it’s easy to scale with the platform. Besides, the modular architecture of VTEX is great for quickly delivering and implementing new features and functionality.

VTEX Cons for Medium and Large Businesses

Geographic span. Although VTEX is expanding its market presence, Latin America remains its primary location. Thus, a lot of the company’s tutorials and solutions are tailored to suit the Latin American market. Besides, plenty of VTEX software development partners are located there as well.

Comparatively weak storefront personalization. Compared to the other eCommerce platforms in this list, your ability to customize storefront with VTEX will be limited.

B2B isn’t VTEX’s strongest suit. Similar to BigCommerce, VTEX B2B is not a well-trodden path as most clients use VTEX for its B2C features. Thus, the platform’s B2B needs to be approached carefully by big B2B-focused retail companies and manufacturers.

Conclusion of VTEX for Medium and Large Businesses

With VTEX IO, VTEX becomes a middle-ground between BigCommerce and Magento though its customization capacity is rather an additional feature than a core characteristic. Thus, VTEX can be a good option for a mid-sized company that doesn’t want to commit to bespoke eCommerce platform development but wants to have the ability to add chunks of custom functionality to its online store. As for large retail enterprises, they can leverage more value with Commercetools or Magento.


Based on the focus, pros, and cons of the companies we examined in this eCommerce platform comparison, we may make such a conclusion:

  • Magento is best for medium and large retailers who want to have full control over the customization and development of their online shops and concomitant eCommerce software.
  • Commercetools is best for large and tech-savvy enterprises who want to build complex back-end infrastructure spanning a wide spectrum of devices and gadgets.
  • Shopify Plus is best for medium-sized businesses that don’t need deep customization, have a somewhat limited budget, and want to enter the digital market ASAP.
  • BigCommerce is quite similar to Shopify but is best for medium and large retail companies that prefer better scalability.
  • VTEX is best for middle-sized or large retail organizations that require a flexible SaaS eCommerce platform with some customization capacity.

Still, the surest way of determining the best enterprise eCommerce platform is thoroughly analyzing your business and software needs to find the solution that will satisfy them. Depending on the size and requirements of your retail company, you will be able to find a perfect fit for your particular case though some IT consulting may be required.

Here, at Forbytes, we like having full control over the customization of complex retail software that we develop for our clients. Thus, Magento remains among the primary tools that provide us with enough freedom and flexibility to build scalable eCommerce software for big companies.

If the requirements for your retail software development happen to align with our expertise, feel free to contact us. We’ll be happy to help you.