Project Scope
Forbytes started a partnership with Gymgrossisten by selecting a dedicated team that met all their requirements. Four years of building on and maintaining this successful partnership showed we had been making the right choices.
Today, Gymgrossisten’s platform is a base for 10 online shops in four countries: Sweden, Finland, Norway, and Denmark. Our dedicated team implements between one to three releases every week to improve the customer’s e-commerce system and help the business grow.
Working with Gymgrossisten began with a migration to the new industry standard platform with the aim of upgrading the outdated e-commerce software. The ecommerce platform client used before didn’t allow them to introduce improvements and changes to all of their websites.
After moving to Magento, the client got an all-in-one ecommerce system for managing all of their country-focused digital channels. This decision made the business more flexible and provided opportunities for further expansion.
We aimed to make sure that the ecommerce platform was performant and could deal with growing traffic. To increase performance, our team integrated the client’s software with a third-party cloud service provider.
The tool is used for caching and rendering content on static website pages. This reduces the workload on Magento and increases overall performance.
Apart from building new features, the Forbytes engineers also customized standard Magento functionality. We built a custom logic for shipping method calculations, added a loyalty program, a product recommendations system, and more.
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Projects Results
Goal
Increase the number of mobile app users and grow sales via this channel.
Result
We provided technical support and introduced enhancements to the mobile application and are now working on improving mobile payment processing.
Goal
Increase customer retention rates by improving user experience.
Result
Forbytes’ developers designed a new product recommendation system on the client’s website and launched a loyalty program allowing customers to earn points and get discounts.
Goal
Provide managers with tools for affiliate marketing.
Result
Forbytes’ engineers designed an affiliate marketing tool and integrated it into the client’s Magento system to partner with other businesses and expand their audience.
Goal
Add various integrations to the system to streamline website analytics.
Result
We’ve integrated Google Tag Manager and the Kibana data visualization plugin, the tools that help visualize data and easily track website performance.
Technology Stack
Cloud platform: Amazon Web Services
Backend: PHP, Magento Enterprise
Customer data platform: Apsis
Frontend: HTML5, CSS3, SASS, Knockout JS, Compass
Database: Amazon Aurora MySQL
Cache & session management: Redis
Recommendation and search engine: Apptus eSales
Continuous integration: TeamCity, AWS CodePipelines
Content delivery network & networking: Akamai Edge Technologies
Virtualization: Docker
Other tools and integrations: ERP, Payment providers, New Relic
About the client
Gymgrossisten is one of the world’s largest e-commerce companies that sells training supplements and sports products. From being a small retailer, Gymgrossisten grew into a big enterprise and has become a leader in the Nordic region with stores in Sweden, Finland, Norway, and Denmark.
Visit site- Leading retailer in the Nordics
- Launched in 1996
- Country-focused sales
- Operates in 4 countries
- Offers more than 15 000 products
- $38.1 million revenue
