eCommerce development for the
leading online store of sports products

Forbytes’ developers launched a loyalty program that required deep integration with the system that takes into account all types of discounts, categories of users, and existing varieties of goods. The users participating in the loyalty program get a certain number of points after each purchase depending on the total sum of the order. Then, they can use the points in their next purchases. There’s a certain logic for point distribution and the set of conditions under which the program is active. The managers on the client side can use the admin panel to manage the program.

We implemented a tool for affiliate marketing (a performance-based marketing tool) that helps our client-partner with their business development process. This tool enables Gymgrossisten to earn more customers by partnering with other businesses. We integrated this tool with the client’s Magento system and made sure that the managers can use it to intercept the series of events that lead to a new sale and grow their marketing capacities.

Our team integrated Google Tag Manager. It’s a tag management system used to gather better website analytics, including AdWords Conversion Tracking, GDN Remarketing, Custom HTML Tags, and other tag templates into the platform. Also, we integrated the Kibana data visualization plugin, which allows the showing of large volumes of data in bars, lines, pie charts, and maps. The plugin can be used as a business analytical tool as well as a tool for analyzing the whole system.

Forbytes’ developers adapted the platform to GDPR requirements. Users can feel safe knowing that they have full control over how their personal information is treated. They can get full access to their data, print it, delete it, or anonymize all their personal information. GDPR compliance also regulates sharing of data with third parties. When user data is shared for the purpose of gaining analytics, personal information is encrypted and protected from breaches.