Exploring dedicated team’s power to drive higher sales
for the B2B and B2C relailer

One of the challenges to client growth was unstable website performance. This, in turn, was also an obstacle to the sales increase. The more users visited the website, the less performant it was. The goal of our team was to ensure website stability first and then move to scalability. During the 2021 high sales season, the website proved itself to be able to cope with high loads. We are now targeted at growth seen in the increased number of website visitors and higher sales. The client can sleep soundly without the fear that their website is down under big traffic.

We build our products with the end user in mind. Improving website performance metrics was halfway to a better user experience on client stores. Another part of this goal was to make a website visually appealing. The look of the action buttons, website intuitiveness, and overall design determine if a customer prefers you over competitors. To stay up-to-date and keep scaling, Dinhoj needed a front-end renovation. Improving the UI/UX of the website enabled the client to deliver better services in a laconic and visually appealing form. What’s more, we are going to do the same with the rest of the websites to help the client deliver a quality experience across all digital channels.

Forbytes software engineers redesigned the catalog to ease the manager’s work and achieve a better user experience. Ineffective catalog structure was one of the vulnerabilities of the client’s websites. There were lots of category and subcategory duplicates that complicated product search for both user and employee. We introduced a clear and manageable catalog with a hierarchical structure. Now, the user can easily find the needed spare parts based on vehicle type, brand, model, year, etc. We also used the same logic for product filtering on the user side. In the admin panel for managers, we introduced improvements that ease catalog management based on product filtering and search.

Our software developers improved some vital aspects of the journey a user takes when buying vehicles from NET. We integrated new payment methods that are popular in the Nordic region (Klarna, Swish), added the function of a wishlist, enabled a cookie policy notice on the websites, and more. To ensure compliance with regulations and laws, our team also added the module that validates if a user is 18 and more years old and is eligible to buy a vehicle. Last but not least, we built a personalized shipping feature that suggests the best shipping methods based on the weight and size of the purchased products. A user can choose the one that is the most efficient and quickest.