6 Steps of MVP Development Service

Here are the key steps we take in MVP software development. Each of them is flexible and can be adjusted to the target niche, type of software to create, and the peculiarities of your business:

1. Discovery

To build an MVP, we either study your idea or generate a new product idea from scratch together with you and our IT specialists. To enhance the process, we conduct market research, competitor analysis, and customer research. This data helps us conceptualize the product considering your business needs, KPIs, goals, and expectations for the project.

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2. Collecting the requirements

As a professional MVP development company, we carefully plan the MVP project before moving to the development process. Our tasks are to create a project roadmap, prioritize the MVP features and functionality based on the user stories and data we collect, design the MVP architecture, develop requirements, and plan the third-party integrations if required.

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3. MVP planning

We agree upon the MVP plan considering your budget, time expectations, and preferences to prepare for the MVP development. We define the scope, deliverables, methodologies, and timeline for the project and break it down into iterations. Being an agile company, we ensure continuous delivery and total project visibility for our clients and stakeholders.

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4. MVP development and testing

We offer non-code and code-based MVP development services and thoroughly test the minimum viable product before launch. No-code development involves creating a landing page MVP or a Flintstone MVP representing new software. If the project attracts the right audience and meets KPIs, we start code-based development, creating a single-feature MVP (with one core feature) or a piecemeal MVP (with the core feature set).

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5. MVP launch

After we test the minimum viable product and introduce all the performance, security, and productivity enhancements, our MVP developers are ready to launch the product. The launch stage is important for testing the user stories, collecting insights and user feedback, and defining the prospects of the solution.

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6. Refining and scaling the MVP

The metrics we define in the first steps are used to evaluate the performance and viability of the minimum viable product. We analyze the results of the project and gather data. The insights and data collected help us add essential improvements to the product, adjust its features to the audience’s needs, and increase its potential to conquer the market.

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MVP App Development Benefits


Win stakeholder trust

An MVP app development company can help you prove that your business idea is worth supporting. Your investors will secure their money and get more confidence in the project you are pitching. After the launch of a minimum viable product (MVP), they will get the data on its performance and evaluate its potential to win the market.


Test your idea

One of the biggest advantages of MVP product development is that you test your idea before investing your time and effort into full-scale product creation. Instead of spending the whole budget on building a feature-heavy product, you introduce a solution with core functionality to discover if it resonates with your potential customers and improve the idea to fully meet the client’s demands.


Get insights into your customer

Your expectations of how your customers should interact with the product and how they actually interact with it may differ. MVP concept development will help you discover the inner side of the user experience. You will check if user stories work as expected, if the product’s usability is satisfactory, whether end users like your app, and more.


Save costs

Full-scale projects require big investment right from the start. In the case of MVP app development, you can begin your journey by creating a product with core features, earning money from it, and reinvesting the profit into further iterations. By doing so, you will also reduce the financial risks as the amount of money to invest will be considerably lower compared to full-scale product development.


Stay flexible throughout the journey

To modify a feature-heavy product, you will have to unfold the full-scale development again and spend a lot of time and money on changing the solution. With MVP development, the situation is different. The insights you gain during this stage allow you to improve the initial product plan by adding more engaging features, optimizing the UI/UX design, enhancing performance, and more.


Choose the effective monetization strategy

The right monetization strategy determines your chances for success. By creating an MVP, you can test your audience’s interest in your software product, the viability of your business hypotheses, and the user readiness to pay for the services you offer. You can also test several monetization strategies during the MVP stage to uncover the most effective one for the target market.

How We Add Value

Data-driven strategy

We represent data-driven MVP companies and always collect data on the client’s idea before creating a minimum viable product. This helps us better understand the market requirements and the needs of the target users. All the steps we take on a project are data-proven and agreed upon with our customers.

Rich expertise

Our MVP company employs more than 100 professionals in software engineering, business analytics, AI development, data science, ecommerce development, and more. We also have experience building products for a variety of markets, from retail and fintech to edtech or real estate.

Flexible cooperation

To create a viable version of the product, our development team offers flexible cooperation models. For each client, we implement a personalized approach allowing them to outsource several tech experts, the whole product team, or augment their own team with our professionals.

Experience with startups

We work with small to big businesses, recognized enterprises, as well as startups. For the latter, we apply expert methodologies and techniques to collect data and use it to plan the MVP development process so that the startup founders can efficiently distribute their resources.