stenstroms part of monitor
#Digital Transformation

Business automation
software for the

international fashion brand

Stenströms needed digitalization to reduce manual work and increase the production of custom-made shirts. Forbytes software development team took part in developing and implementing a digital transformation strategy. We built business automation software that reduces the number of mistakes and delays related to paper-based processes and makes the business more efficient.

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Product type:

Business automation




Microsoft .NET

Scope of the project

Stenströms and Forbytes teams started the project from the Discovery phase to build the right digital transformation strategy. Stenströms got a clear understanding of the project structure and obtained all documentation necessary for the development stage: project scope, schedule, budget, team structure, technical approaches, and more. Together, we made sure that the project goals complied with their business needs.

Case study_Stenströms. Discovery

The next step was the digitization of the production process of Stenströms’ custom-made shirts (Made-to-Measure, or MTM). Previously, retailers used a paper-based form to create unique shirts with special measurements and style for their clients. This form was scanned and sent to the Stenströms office in Sweden first, and then to the factory in Estonia. The process required a lot of time, led to mistakes in measurements, and became a bottleneck for company growth.

creating a prototype for discovery process

In four months, the Forbytes team finished the MTM app according to initial business requirements. The Forbytes team built business automation software that helps our client grow production volumes of custom-made shirts. The new app is connected to required information flows and is integrated into their business ecosystem. The expected benefit – the number of produced Made-to-measure shirts per week — increased.

Challenge 1

Stenströms is a business that continually expands its store network and aims at sales increase. To keep growing, the client needed to streamline the production of custom-made shirts with the help of software.


Forbytes developers built a Made-to-Measure (MTM) system to automate order processing. The app saves time for retailers, increases production speed, reduces mistakes in the information flow, and increases the number of produced shirts.

Challenge 2

It took a lot of time and resources for Stenströms managers to validate and process orders. Because of the mistakes in measurements, they suffered from order delays and misuse of resources.


The MTM system we built allows for instant order and client measurement verification and validation. Retailers can apply the correlations between shirt elements and rules for measurements to provide clients with perfectly tailored products.

Challenge 3

Challenges of back-office operations had an adverse effect on client satisfaction rate. Stenströms gave us the task to implement technology capable of improving customer experience.


Our business automation software reduces mistakes caused by manual work in the production process and allows Stenströms to provide their clients with high-quality products in a convenient way.

Challenge 4

Business automation software had to be integrated into the business infrastructure of the client. The solution also had to automate and structure information flows across channels.


MTM is connected to the ERP system for importing orders and CRM for saving customers’ data. The tool helps the client manage the stock of fabrics via the admin panel and generate order-based instruction files for the factory.

Technologies we have used in this project


.NET Core
.NET Framework
Entity Framework
.NET Rules Engine
.NET Background Jobs


SPA Vue.js


Windows Services
MS SQL Server





Azure DevOps

How We Add Value

Full-scale integration

Stenströms is a big retail company operating in more than 20 countries. In many of them, the number of Stenströms stores exceeds 100 units. It’s important to keep the business ecosystem consistent for each distribution channel. For this, Stenströms needed a product that would be integrated with other solutions they use, including CRM and ERP. The Forbytes team built a system that is integrated with other pieces of software, boosting performance and facilitating time-to-market.

Business automation

The app makes filling out the form simpler and eliminates mistakes. Automated measurement processing and validation reduce managers’ workload and make order fulfillment more efficient. What’s more, Stenströms got an automated system for order processing. The information flow is now managed in one central system. Retailers can view all MTM orders and save customer measurements and information for later use.

Live fabric data

MTM displays materials and components currently available in warehouses and sends notifications about out-of-stock fabrics to retailers. They get real-time stock information, which helps them maintain the supply-demand balance, prevent resource misuse, and improve efficiency.

Quality service

The MTM system helps Stenströms deliver quality service to the end customers. The solution streamlines the order flow and allows users to reuse their measurement data. Return clients find it easier to order from Stenströms for the second time by applying their measurement data to other products.

About Stenströms

Stenströms is an elite fashion brand well-known in Europe and North America. Fabrics for their products are produced in the Chech Republic, Italy, Portugal, Switzerland, Germany, and Spain. The company has a wide distribution network in the United States (103 stores), Belgium (131 stores), Denmark (104 stores), Germany (116 stores), Canada (47 stores), Norway (132 stores), Sweden (166 stores), and 13 more countries.

  • Internationally renowned elite fashion brand
  • Their story roots back to the 1890s
  • $26 million revenue
  • Distribution network in 20+ countries
  • Implement Made-to-Measure (MTM) concept
  • 150+ employees in Sweden and Estonia

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    Orest Chaykivskyy

    Chief Commercial Officer
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