Promising eCommerce Trends to Look Out for in 2020

Nathalie Nilsson eCommerce business analyst and author
| 5 min read
eCommerce on laptop
eCommerce on laptop

Over the course of five decades, retail has made itself at home online. As the world grows ever more digital, eCommerce expands and develops. We have had a look at some of the promising trends that the future holds for your eCommerce business.

Curbside pickup

Curbside pickup and eCommerceSmaller companies may struggle to compete with giants like Amazon in terms of speedy delivery as they have to rely on a third party to deliver the goods.

However, a new trend is on the rise – curbside pickup. This “buy now, pick up in store” trend is the ideal blend of eCommerce and brick and mortar retail.

Read more at: Forbes.

Green packaging

Symbol of green packaging in eCommercePackaging is a necessity in eCommerce, but it is also a big source of waste.

2020 will see an increase in a more sustainable approach – reduced packaging, more recycled materials, and eco-friendly alternatives such as corn starch.

Read more at: Entrepenour.

Augmented reality

Augmented reality in eCommerceWhen it comes to eCommerce “it is estimated that 25% of purchased items are sent back” and clothing is the worst offender.

Using augmented reality to try on garments digitally may just be what is needed to put a dent in these figures.

Read more at: Forbes.


Voice search and accessibility

Voice search in use in eCommerceAccessibility is often a forgotten but essential part of any website design. It is especially important for eCommerce as ease of use is one of its cornerstones.

With the rise of technology such as voice search, early adopters may find themselves coming out on top simply by making it easier for everyone to order their products.

Read more at: Entrepreneur


Regulations and eCommerceThe growing desire for privacy has resulted in regulations such as GDPR and CCPA, and others are likely to follow in their wake.

Not paying attention to the new regulations can become a costly affair for any company. What’s more, marketing must pre-emptively seek to move away from relying on third-party data and reach customers through different means.

Read more at: Bigcommerce.

Brand and values

BrandingWe can expect marketing to focus more on the company brand in 2020, at least when targeting consumers. 55% of consumers say that a company’s values play a part in their buying decision.

Who you are and why you do what you do matters, and increasingly so.

Read more at: Forbes.

Gen Z

Gen Z and eCommerceThe customer base will shift significantly. Where millennials once edged out boomers, you must now put effort into appealing to Gen Z. These digital natives will lead to an increase in eCommerce and mobile shopping, but they also expect the experience to be efficient and hassle-free.

Read more at: Forbes.

Mobile commerce

eCommerce on mobiles and smartphonesHand in hand with the growing Gen Z market comes increasing pressure to ensure that your eCommerce store runs smoothly on mobile devices. If your website isn’t optimized for mobile you have undoubtedly been losing customers already. Making mobile shopping efficient is more important than ever.

Read more at: Business Insider.

Cybersecurity and AI

AI and securityHacking attacks are becoming more sophisticated and harder to defend yourself from. Especially since some of these attacks are already powered by AI. Therefore, AI is expected to play an even more active role in our cybersecurity. It can help detect and prevent a potential attack before it actually happens and compromises sensitive data.

Read more at: Forbes.

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ECommerce in 2020: bigger, better, safer?

As values shift and new technologies are implemented you can expect to see plenty of exciting changes in eCommerce. If keeping up with them seems like a daunting task you need not worry – you can always contact us if you need a little help!

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Please contact us if you require help with anything from implementing a digital strategy to creating great customer journeys, making better use of your data, and developing and integrating software solutions.

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