Running an e-commerce business in 2025 is a lot like running a marathon. Sure, the starting sprint of attracting customers is exciting. But the real challenge lies in retaining them and staying the course.
With growing customer demands, shifting behaviors, and tougher competition, it can sometimes feel like there’s always a new hurdle to overcome.
But just like in a marathon, the right strategy can make all the difference. Think of e-commerce best practices as your game plan. They help you pace yourself, stay focused, and tackle emerging obstacles.
Whether it’s using cutting-edge technology, creating unforgettable shopping experiences, or building trust with your audience, these strategies keep you moving forward.
So, how do you go the distance and win customers in 2025? Let’s explore the e-commerce best practices to cross that finish line ahead of the competition and grow your audience.
E-Commerce Customer Profile: Behaviors and Preferences
To attract e-commerce customers, you first need to understand them. Who are they? What do they expect? Let’s figure it out step by step.
Today’s customers need to feel special. They love when brands attract their attention by offering tailored recommendations based on their habits. Did you know that 80% of people are more likely to buy when their shopping experience feels personal?
Shoppers don’t stick to one device. They might browse on their phones during lunch and finalize their cart on a desktop later. In fact, 76% of adults shop on their smartphones, while 69% also use desktops or laptops.
Shoppers value quick and easy experiences. A clunky website or complicated checkout can result in an instant dealbreaker. Also, 48% of shoppers can abandon carts when they find out unexpected fees, like shipping and taxes.
Discounts, promo codes, Black Friday… they’re irresistible. Over 95% of Americans and 86% of British have used an online coupon at least once.
Now that you know what customers value most, it’s time to focus on e-commerce best practices that will make your online store their go-to choice.
Unlock the secrets to online store success with Forbytes! Let’s supercharge your business with advanced e-commerce best practices.
Advantages of Adopting E-Commerce Best Practices
Sticking to your current business model is fine – you’ve got a plan, and it’s working. But if you’re looking to attract more customers and keep them coming back, it’s time to stand out from the competition. Why not embrace e-commerce best practices? If you’re still unsure, let’s walk through the benefits you can expect.
- Increase in repeat customers: By using e-commerce best practices, you’ll make shopping easier and more enjoyable for your audience. As a result, they will return to you again and again. Repeat clients are key to any successful business.
- Client loyalty: When you use e-commerce best practices, you build stronger relationships with your customers. They will feel valued and stay more committed to you. Loyal clients will also spread the word. This helps you grow your brand.
- Commitment to your brand: Adopting e-commerce best practices shows your audience that you care about improving their experience and staying up-to-date with their needs. This strengthens your brand’s reputation and creates trust and a loyal following.
- Increase in sales: A solid e-commerce strategy helps improve the customer journey and boosts sales. By optimizing your site and offering personalized experiences, you’ll see higher customer satisfaction. As a result, this will lead to more purchases.
So, by integrating these practices into your e-commerce approach, you’re setting your business up for sustained growth and long-term success.
Top 10 E-commerce Best Practices to Boost Your Sales
At Forbytes, we always help our clients adopt e-commerce best practices to fuel their online stores with extra capabilities. Here are the top strategies for you to win the audience and boost your sales.
#1. Offer advanced product filtering
Some customers visit your online store knowing exactly what they want. But others? They’re just browsing. They want to see what you’ve got. That’s where such an e-commerce best practice as product filters comes in.
Product filters help organize your products so visitors can quickly find what they’re interested in. Consider what matters to your customers and make filters match their needs.
Did you know? 42% of e-commerce sites don’t use category-specific filters, even for their main products. If you get this right, you’ll be ahead of the game.
Ask yourself: What filters can better organize my products?
#2. Add unique product descriptions
Product descriptions matter. A great product description can mean the difference between decent sales and skyrocketing conversions. They’re what make customers remember your brand or even recommend it to others.
Source: TradeMax
According to the Nielsen Group, on a full Amazon page, people spend only 18% of their time looking at photos. The rest is spent reading the text. So, if your product descriptions aren’t optimized, you’re missing a huge opportunity and maybe even wasting money. The good news? Most competitors just copy and paste descriptions. That’s why this best e-commerce practice gives you the perfect chance to stand out.
Pro Tip: Use Our AI Assistant
At Forbytes, we created an AI Assistant to make life easier for e-commerce businesses. It can handle content creation, feedback analysis, and even product image processing. That means you don’t have to stress over crafting unique product descriptions – we’ve got you covered.
#3. Optimize site speed
Did you know? A 1-second delay in page response can result in a 7% reduction in conversions. For an e-commerce site making $100,000 per day, this could potentially lead to a loss of $2.5 million in sales annually.
Think about it – have you ever left a website because it took forever to load? And after that, you were frustrated and irritated. That’s exactly how your visitors feel if your site is slow. And confused visitors don’t stick around – they leave.
What can you do about it?
Here are some quick tips to speed things up:
- Reduce server response time
- Minimize HTTP requests
- Reduce plugins and redirects
- Minify resources (CSS, JavaScript, HTML)
- Optimize images and CSS delivery
- Enable compression and browser caching
- Focus on loading above-the-fold content first
- Reduce plugins and redirects
Every improvement makes a difference, so start small and work your way up. Your customers will thank you.
#4. Provide diverse payment options
Today, buyers expect flexibility not just in the shopping experience but also in how they pay. Offering multiple payment options is no longer a luxury, but a necessity.
Businesses that offer more payment choices see a 20% boost in conversions. 44% of customers prefer flexible payment terms to manage budgets and cash flow. 86% of buyers are more satisfied when they have flexible ways to pay.
At Forbytes, we help businesses integrate various payment options tailored to their client’s needs. From digital wallets to subscription models and flexible terms, we tailor payment to fit your customers’ needs.
#5. Make website navigation easy and intuitive
Think about the last time you visited a confusing website. Frustrating, right? Now imagine your customers feeling the same and leaving for a competitor. That’s why simple, intuitive navigation is a must.
- Start with a clear structure: Organize your website so it’s easy for users to understand. Think of it like a hierarchy: Homepage → Categories → Subcategories → Products
- Connect your pages: Every parent page should link to its subcategories and products. Subpages should also link back to their parent page.
- Use intuitive labels: Stick with simple, descriptive names for your menus and links so users know where they’re headed.
Pro Tip: Visual aids, like breadcrumbs or a search bar, can make navigation even smoother!
#6. Add quick product previews
Shopping online should be fun, not frustrating. But for many customers, clicking on every product just to see the details can feel like a chore, especially on mobile.
That’s where a Quick Preview can make all the difference. This feature lets shoppers check out product details without leaving the main category page. No need to open a million tabs or keep hitting “back. It’s faster, easier, and keeps the shopping experience smooth.
With Quick Preview, customers can:
- See product images up close.
- Read key details like price, size, or color options.
- Decide faster without losing their place.
By making browsing easier, you’ll keep shoppers happy and more likely to make a purchase.
#7. Streamline the checkout process
Your checkout process is the final step between a shopper and a sale. So, making it smooth, fast, and user-friendly is crucial.
A slow or complicated checkout is one of the biggest reasons customers abandon their carts. Did you know 60-80% of shoppers abandon their carts at checkout? That’s a lot of lost sales. A streamlined checkout flow can drastically lower abandonment rates and turn browsers into buyers.
A convenient checkout process should be quick, simple, focused, and flexible. Customers should get through it easily. Remove distractions like navigation bars or footers during checkout to keep users on task. Allow guest checkouts so new or one-time buyers don’t have to create an account.
Source: Lekmer
A fast and user-friendly checkout flow creates a better shopping experience. Shoppers are more likely to finish their purchase, and you’ll get more sales and revenue.
#8. Integrate product search with autocomplete
Did you know that 1 in 10 search queries online are misspelled? Typos happen all the time, especially on e-commerce sites. When shoppers can’t find what they’re looking for because of a small error, they’re likely to leave – and that’s a missed opportunity for sales.
Search auto-complete minimizes the impact of typos and helps customers discover products faster. Yet, many e-commerce sites still don’t support this feature or fail to show relevant results for mistyped queries.
On Amazon, shoppers who use on-site search have a 12.29% conversion rate compared to just 2.17% for those who don’t. That’s a 6x higher chance of converting a search user into a buyer.
#9. Add live chat or a chatbot
Adding live chat and chatbots to your online store can transform your customer service by making it more efficient. From live chats to chatbots, this is how you can fuel your e-commerce platform and ensure instant messaging.
Chatbots are a must-have for e-commerce businesses. They improve customer experiences and deliver great results. According to Salesforce, 89% of happy customers will likely repeat purchases after a positive experience.
Source: GardenStore
With chatbots, your business is available 24/7, providing instant support without the high cost of a round-the-clock team. They are also highly efficient, handling multiple customer inquiries at once. This saves time and ensures quick responses.
#10. Design a personalized recommendation system
Want to boost sales while enhancing customer experience? A solid personalized recommendation system can do just that. It’s all about suggesting products that match what customers already plan to buy. Here’s how recommendations can work for your store:
- Cross-Selling: Suggest items that complement their purchase (e.g., a wireless mouse for a new laptop).
- Upselling: Offer premium upgrades (e.g., a higher-spec software version).
- Add-Ons: Introduce extras they might love (e.g., extra pizza toppings).
As a result, recommendations tailored to preferences and past purchases make shopping more convenient and enjoyable. Plus, a personalized system can boost average order value (AOV) by up to 10%.
With software like this, you can customize messages, offer discounts, and tap into impulse buying to drive results.
How Forbytes Implements E-commerce Website Best Practices to Help Clients Grow
Our clients often ask us to help improve their online stores with e-commerce best practices. They turn to us to achieve the following goals: boosting sales, optimizing their platforms, and creating a better experience for their customers. At Forbytes, we love sharing success stories.
One of our clients, Lekmer.se, is a top online store in the Nordics for children’s products like toys, clothes, baby gear, and more.
As their customer base grew, Lekmer faced challenges with performance drops and traffic spikes. Here’s how we helped with the integration of e-commerce best practices:
First, we added user-friendly features like wishlists and product reviews, making the shopping experience more engaging.
Second, we integrated tools for smoother operations, including shipping services, popular payment methods, and a CDN to handle high traffic efficiently.
After the work was done, the client received an upgraded website with features that enhanced customer experience, boosted sales, and handled traffic spikes with ease.
Now, Lekmer can focus on delighting their customers while we ensure their platform runs smoothly.
Looking to Fuel your Online Store with E-Commerce Best Practices?
To sum up, there are plenty of other e-commerce best practices to explore. But starting with the ones we’ve mentioned above can help your online store achieve profitable results.
Looking to improve your platform, but unsure where to start? At Forbytes, we tailor e-commerce best practices to fit your unique needs. Our proven approach has delivered success for many of our clients.
We offer expert e-commerce consulting services and an actionable plan to help you succeed in your vertical. Need more? We build custom e-commerce solutions – from responsive online stores to automation tools, ensuring your business is secure, scalable, and ready to grow.
Let’s team up to turbocharge your online store with e-commerce best practices to unlock its full potential.
