E-commerce Performance Optimization

Boosting e-commerce sales by improving customer experience, optimizing the website, and building a custom automation tool.

Client:

Retailer of children’s products

Service type:

E-commerce development, system integrations

Core technologies:

Microsoft .NET

Project Scope

Our senior backend developers joined the client’s frontend developers and worked together for 6 months. The first task was to improve and optimize the ecommerce website. We helped the client fix all website issues, improve performance, and prevent crashes during peak sales periods.

Our next task was to make the website more user-friendly. Forbytes’ dedicated team built multiple tools and integrated them with Lekmer.se, including a rating and review system, a search engine recommendation tool, a Wishlist feature, and a few others.

Also, Lekmer’s marketing team needed the functionality that would ease their work and facilitate the creation of marketing campaigns. Our senior developers designed, built, and delivered several custom features to meet all these needs.

Among others, we built the feature allowing managers to create special offers and sell products in the so-called product packages. This function grew the client’s sales as users began to order packages of products instead of ordering single items.

Projects Results

Goal

Prepare the website for the growing traffic during peak times, including holidays.

Result

Forbytes’ engineers conducted an audit of the website, identified several performance issues, fixed all of them, and optimized the website to handle growing traffic.

Goal

Improve user experience when purchasing orders on Lekmer.

Result

Our team added user-centric features to the website, including the feature of a wishlist, the opportunity to leave feedback on goods, and a few others.

Goal

Drive higher sales by adding new interesting features to the website.

Result

Forbytes added the feature of product packages to Lekmer, encouraging users to purchase product sets instead of buying single items.

Goal

Integrate the website with tools and systems to ensure a better user experience.

Result

We integrated the site with several tools, including shipping services, popular payment methods, and CDN, making it more convenient for a user to purchase items on Lekmer.

Technology Stack

CI/CD: TeamCity, Octopus
Database: MS SQL
Backend: .NET Framework, Web API, Win services
Search/Recommendation engine: eSales
Logs: New Relic
Host: On-premises
Tests: NUnit, Rhino Mocks

About the client

Lekmer.se is one of Nordics’ leading online stores selling products for children. On Lekmer.se, there is a large selection of toys, children’s clothing, baby products, prams, car seats, and furnishings for the children’s room. The business was founded in 2006 in Stockholm, Sweden, and became a part of the Babyshop Group 11 years later.

Visit site
  • Nordics’ leading retailer of children’s products
  • Founded in 2006
  • Headquartered in Stockholm, Sweden
  • Since 2017, a part of the Babyshop Group
  • $24.7 million global NET sales in 2021
  • 945,300 website visits in 2023

Let’s Get in Touch

    The Forbytes team was very professional and demonstrated a great understanding of the business aspects. All tasks were completed above expectations. Their experts were always available, and we never needed to wait for a response or a suggested solution.

    Valentin Berg CTO at GardenStore

    Valentin Berg

    CTO, GardenStore

    Forbytes has a strong process-oriented way of leading the company, with good respect for themselves and their managers. They made a choice not to become too big but build slowly on more qualified people, which is paying off.

    Niklas Hammar COO & Business Development at Offerta.se

    Niklas Hammar

    COO & Business
    Development at Offerta.se

    Forbytes’ engineers and team leads worked as part of our RnD group and were directly managed by our company directors. They were both proactive and adaptable, qualities that perfectly match our needs in our fast-growing and constantly evolving environment.

    Nazar Lytvynenko Group Manager in Guesty

    Nazar Lytvynenko

    Group Manager, Guesty

    The Forbytes team has been loyal and dedicated in their partnership. The team provides management as needed but allows flexibility for direct work with developers.

    Thomas Andersson Ecommerce Manager & CTO Trademax

    Thomas Andersson

    E-commerce Manager & CTO, Trademax

    Forbytes has established strong project management. Their entire team is knowledgeable about appropriate processes and project expectations.

    Julia Noack eCommerce Manager Motorsweden & Swebike

    Julia Noack

    E-commerce Manager Motorsweden & Swebike

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