| Storefront releases independent of backend cycles |
Campaigns launch on marketing's schedule, not on the release train |
| Each capability sits under its own contract |
You renegotiate or replace one vendor without touching the rest |
| Traffic-heavy services scale on their own |
Peak load costs less because you stop scaling the whole platform |
| Market-specific logic lives in its own service |
New country launches ship in weeks without core code changes |
| Failure and regression scope limited to one domain |
A bad release affects one capability instead of the whole store |
| Migration runs one domain per release |
The roadmap keeps moving while the architecture changes underneath |