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Elevating Enterprise E-commerce for Swisse Wellness & Biostime
Learn how we modernized the storefront architecture, launched a new premium store, and rolled out a scalable, AI-driven search solution for two H&H Group brands.
Key results:
Launched a new premium storefront with a unified cart and search
Integrated the ERP for real-time data flow across the board
Deployed Adobe Live Search with bespoke React customizations
Context and Challenge
H&H Group owns multiple wellness brands, including Swisse Wellness and Biostime. The brands share a Magento multi-store environment built on Adobe Commerce Cloud. While these brands share a backend, they each need a distinct look and feel.
We stepped into this project as a team extension partner to modernize the storefront architecture. Our focus was on clearing out underlying instability, launching a new premium store, and rolling out a scalable, AI-driven search solution that could grow with the brands.
Working within this ecosystem came with a few specific challenges:
- Balancing several brands with different design systems on a shared core architecture
- Managing legacy modules that make maintenance more difficult than it needs to be
- Replacing third-party search extensions that became unreliable
- Launching brand-new product lines as separate online stores
- Creating a unified user experience that works across different storefronts
- Keeping everything live and functional without any service interruptions
As a result:
- Search was unstable and limited
- Maintenance took more effort than it needed to
- Product data depended on manual work
- Any modernization carried operational risk
Client’s Objectives
After technical assessment and stakeholder alignment, we defined the following objectives:
- Rebuild storefront themes using clean Magento 2 architecture
- Launch a new premium store Nutra, with its own catalog and structure
- Maintain a single cart across both Swisse and Nutra
- Enable unified search across storefronts
- Replace unstable third-party search with a scalable SaaS solution
- Integrate Magento with ERP for synchronized data exchange
- Remove deprecated modules and reduce technical debt
- Preserve full operational continuity during transformation
Planning to Launch a New Brand or Product Line?
Let’s discuss how to add a new storefront to your existing platform without disrupting sales.
Project Overview
For H&H Group, we acted as a long-term technical partner. Together, we transformed Swisse Wellness and Biostime into a cleaner, more scalable, and future-ready Magento ecosystem.
We delivered the initiative in close collaboration with Alex Rienecker, Head of Digital for the Australian branch of H&H Group and key project decision-maker. Working directly with her, we aligned the project scope with the company’s broader digital strategy and operational roadmap.
Discovery and Architecture Audit
We kicked things off with a full audit of the theme inheritance and legacy layers. The plan was simple: get the foundation solid first, then start the modernization.
Theme Reimplementation and Frontend Modernization
Our team rebuilt both storefronts using the Magento 2 framework. We took their UI/UX designs and built them into production-ready components using the native stack and LESS-based styling. That’s how we kept the brand logic separate and the shared system efficient.
Launch of the New Premium Store
The client introduced a new premium product line that required its own digital presence. We launched the new store within the same Magento ecosystem, delivering:
- Separate catalog and menu structure
- Independent design system
- Shared cart functionality across stores
- Unified search across storefronts
From a user perspective, the experience feels cohesive. From an architectural perspective, it remains clean and controlled.
Unified Cart and Search Logic
We connected the stores through shared cart and search logic, so customers move between storefronts without losing their progress.
- Single cart across multiple stores
- Cross-store product discoverability
- Improved user journey continuity
ERP Data Synchronization
We used a Magento extension to bridge the platform with the ERP and keep product data accurate across all systems without manual work.
Adobe Live Search Implementation
Our specialists recommended Adobe Live Search, a SaaS-based search solution within the Adobe ecosystem. Forbytes team:
- Implemented Live Search within Magento
- Customized frontend behavior using React
- Set up backend synchronization
- Enabled AI-powered dynamic faceting and result re-ranking
The result was a faster, more relevant, and more stable search experience.
Configurable Content Framework Implementation
We introduced reusable CMS-driven blocks. The marketing team now controls content independently and needs less developer involvement for campaigns.
Qualitative Results
The platform became stable, scalable, and ready for multi-brand growth.
- Reduced technical debt
- Boosted overall platform uptime
- Faster, more relevant, and more stable search
- Lower total cost of ownership
- No disruption to active commerce operations
- Faster campaign launches without code-level intervention
- Architecture ready for multi-brand expansion
Need to Modernize Your Platform Without Downtime?
Talk to our Magento experts about upgrading your e-commerce while your stores stay live.
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