User interface design (UI) relates to the look, feel, presentation and interactivity of the product. User experience (UX) then optimizes the interactivity and flow by using evidence-based research to combine business and user needs to create the best possible experience.
As consumers, we have all come to expect products which are user friendly and appealing. This means taking consideration over UI/UX at the early stages of development is crucial. A customer visiting a website wants to feel like it is simple to navigate around and like they instantly feel comfortable doing so. When this is not the case, it causes frustration and is likely to result in customers looking elsewhere.
Benefits to implementing
Implement UX early to prevent usability issues and costly redesigns
Create products that people want to use because they are intuitive and simple
Increase conversion rates through more site interaction and customers getting to know your brand
Save costs on resource by encouraging self-service
Improve your SEO rating and increase organic search results
Ensure excellent customer retention and maximise your bottom line
User experience on new or
existing software solutions
This is based on user analysis and an understanding of human psychology and behavior when interacting online.
Using UX to improve existing solutions
A usability assessment is carried out on the existing website to uncover the most common problems and begin the process of making changes and carrying out tests. From here, those changes which deliver the desired results can be built upon.
How we’ve adopted
a working UI/UX process
Identify the best possible way to get your end users to interact with your product
Highlight the structure and organisation of the information you want to present to your audience
Design using wireframes or prototypes followed by carrying out user testing to get feedback
Graphic Designer collaborates with the UX expert to ensure the product is visually pleasing and functional
Build the client facing product according to the designs and wireframes
Build the back-end of your software solution