Why is UI/UX important?
What is it about certain websites that you find appealing and want to re-visit? Is it the simplicity, intuitive design or just that it is easy to use?
If you optimise your systems using UI/UX, you are likely to have an advantage over your competitors. Users are more likely to engage if the technology is intuitively easy to navigate.
Your customers expect products to be user friendly and appealing. User interface design (UI) and user experience (UX) is the way to do this. UI relates to the look, feel, presentation and interactivity of the product. UX optimizes the interactivity and flow by using evidence-based research.
Are your systems suffering from user experience failures? Does your website have a high bounce rate? Do your staff need to deal with complaints from customers?
Neglecting UI/UX when working on websites, software and technology will cause frustration in the long run. Are you prepared to lose customers or staff due to frustration?
UI/UX must be taken into consideration during the early stages of development. Use UI/UX to research how your product can serve the needs of your audience in abetter way. Make sure that your product is convenient, accessible and valuable to its consumers.
Engaged customers means more profit. Engaged staff means more efficient work.
Advantages to implementing
Implement UX early to prevent usability issues and costly redesigns.
Create products that people want to use because they are intuitive and simple.
Increase conversion rates through more site interaction and customers getting to know your brand
Save costs on resources by encouraging self-service.
Improve your SEO rating and increase organic search results.
Ensure excellent customer retention and maximise your bottom line.
User experience on new or existing software solutions
Implementing UX on new solutions
UX is based on user analysis and the understanding of human psychology and behaviour when interacting online.
Using UX to improve existing solutions
A usability assessment is carried out on the existing website to uncover the most common problems and begin the process of making changes and carrying out tests. From here, those changes which deliver the desired results can be built upon.
How we’ve adopted
a working UI/UX process
Identify the best possible way to get your end users to interact with your product.
Highlight the structure and organisation of the information you want to present to your audience.
Design using wireframes or prototypes followed by user testing and feedback.
Graphic Designer collaborates with the UX expert to ensure the product is visually pleasing and functional.
Build the client facing product according to the designs and wireframes.
Build the back-end of your software solution.