A reliable server-side language for building stable web solutions.
PHP: Hypertext Preprocessor is a backend (server-side) scripting language, most commonly used in web development. It is an open-sourced technology that has been around for over two decades. This allowed PHP to accumulate a large community and become one of the most popular development technologies in the world. It constantly receives updates and improvements from the development team. PHP is valued for its reliability, ease of use, and flexibility when it comes to available databases, frameworks, and libraries. It also supports various platforms, such as Windows, macOS, or Linux, making it even more versatile. Many eCommerce companies look for PHP development services to build fast and SEO friendly online stores, something PHP excels in.
Static and dynamic
Manage the server side
of websites and web applications
Collect, add and modify data
in your database
Creating fast, SEO-friendly websites
PHP has all the tools necessary to make your website as fast and responsive as possible. This, in turn, provides a smooth user experience and encourages your visitors to come back to your store. In addition, a fast website can greatly improve your SEO ranking, making it easier for potential customers to find your website.
Saving development costs
When acquiring PHP development services you do not have to worry about any licensing costs, since the technology is completely free and open-sourced. Developing a solution may be a costly endeavor, and having one less payment to worry about is always welcome.
When it comes to flexibility, PHP can be rivaled by a few. It supports a wide variety of integrations with tools such as databases (MySQL, PostgreSQL, MongoDB, Elasticsearch), web servers (Apache, nginx), async queue processing tools (RabbitMQ, Kafka, ActiveMQ) allowing developers to choose the best one for the task at hand and develop a solution that fits all requirements. In addition, PHP is a cross-platform technology, meaning it can be used for developing on different operating systems – Windows, macOS, Linux, etc. Besides adding even more flexibility, this also makes the development process faster and less expensive.
Big community and easier development
As mentioned before, PHP has accumulated a large and active community, which is advantageous in multiple ways. First of all, it makes it easier to find experienced PHP specialists for your project. Secondly, your development team may use and reuse components (chunks of code, dedicated to a specific feature) that were previously developed by the members of the community, greatly reducing the time and cost of building a solution.
Somewhat limited support of advanced technologies
One of the drawbacks of PHP is its limited capability of implementing some of the more modern technologies. One of such technologies (which is also in high demand at the moment) is Machine Learning. However, as mentioned before, PHP also offers great flexibility when it comes to integration with other programming languages. Therefore, this shortcoming is not that difficult to overcome.
A high percentage of inexperienced developers
With all its benefits, having a large community does have a disadvantage as well. Namely, since PHP is easier to learn as compared to some other technologies, there is a high percentage of inexperienced developers that can provide low-quality work. Therefore, make sure you partner up with a software company that has a record of providing reliable, high-quality PHP development services.
Our experience in PHP
Digital transformation of a large online retailer
- Completely remade the back-end part of the eCommerce website to make it faster
- Build a unified Product Information Management (PIM) system that automated many internal processes and made it easier to manage all product data
- Automated various internal processes (e.g. warehouse management) to make order processing a lot faster
- Integrated various popular shipping and payment methods
- Built a fast and flexible Enterprize resource planning (ERP) system that facilitates company growth and helps our client-partner manage the entire business
- Added multiple SEO optimizations that increased the eCommerce website’s ranking and allowed it to achieve the Swedish SEO award 2019.