Racing towards a better e-commerce experience
North European Trust AB was founded in 2005 and grew quickly. Today they are one of the leading Swedish leisure vehicle retailers. They separate themselves from the competitors by delivering their products to your door. North European Trust provides not only motorcycles, electric bicycles, and mopeds, but also a wide range of spare parts. Additionally, they have their own brand, Viarelli, which has grown very popular. Indeed, close to a fifth of all new mopeds sold in Sweden are Viarelli mopeds.
North European Trust has four webshops in Scandinavia together with over 100 retailers and two stores of their own:
Forbytes had a small consultancy role for North European Trust at first, but the cooperation began in earnest during the autumn of 2016. Our team ensures that the Magento platform provides North European Trust with a reliable e-commerce store. The current e-store has certainly served them well, but as the company has grown the need to update the site has become apparent. The process of moving the e-store to the Magento 2 platform began in 2018.
Changes, improvements, and upgrades
North European Trust's goal is to provide their customers with a positive experience and a reliable retailer. Therefore it is our goal to make sure that they meet these goals online just as well as in the physical stores. The cooperation worked smoothly, but 2018 brought with it the need for change. Not only did Magento begin to phase out Magento 1, but GDPR came into effect and businesses had to adapt.
Today there are three Forbytes developers who work with North European Trust. They work in close collaboration with North European Trust's e-commerce manager, who also fills the roles of product owner, project manager, and business analyst. Additionally, as with all our client-partners, we share our knowledge of best practices and processes. This is done to support the North European Trust management in their planning and execution of the software development project.
The team is currently working on moving the store onto Magento 2. Since Magento 2 differs so much from Magento 1 this process is more intricate than merely upgrading to a new version. It is more akin to moving the site to a different platform altogether, but the end result is going to serve North European Trust well.
Leisure vehicle retailer
North European Trust's products are photographed in a studio in their head office. These pictures are then uploaded to their online store to provide customers with an accurate representation of the products provided. However, with a large range of products available it is essential that it is easy for customers to navigate the store.
Visitors have little patience with slow loading time. Because of this speed becomes an essential factor on a website with a lot of products that customers wish to compare. The implementation of a complex server, database, and application optimization has dramatically increased the speed and stability of North European Trust's e-store. Additionally, full page caching has been implemented, and the cache and sessions have been moved to Redis. This was done primarily to provide customers with a better user experience and to ensure that no one abandoned the e-store out of frustration.
Adapting to GDPR
On the 25th of May 2018 the new GDPR laws came into effect. As this was a long time coming there was plenty of time to prepare. In order to comply with these laws a number of features were implemented on North European Trust's site. These included updating all forms to require explicit consent, complete account removing, and development database faking.
Additional security enhancements have been implemented to ensure that customers' information is handled safely. The option to sign agreements using your BankID account on Scrive have also been enabled.
Slack for team-wide messaging and new feature deployment notifications
Github as a repository for features, and code reviews
Jira for requirements management, project tracking, and time estimates