Web shop support and e-commerce development
Lekmer's mission is to make online shopping for children's products simple and enjoyable. When building their online toy store the goal was to make it user-friendly, ensure fast order delivery, secure payment methods and high-quality service for online customers. Today the Lekmer web shop is focused on providing popular children's products and they offer more than 1000 products from high-quality brands.
Forbytes helped Lekmer become the leading supplier of children's and baby products in Scandinavia from 2011 to 2017, when Lekmer was purchased by Babyshop. The team was responsible for maintaining the online store's continuously high level of performance. The focus lay on ensuring customer satisfaction and that the system kept pace with market demands and new technological developments.
CTO of LEKMER
"Lekmer partnered with Forbytes in 2011 to develop and maintain our online sales channel across the Nordic region. The Forbytes team is talented, reliable and gives a high level of service and excellence. If you are looking for a nearshoring partner to help you with your e-commerce solution, I can strongly recommend Forbytes."
Ensuring stability during peak seasons
Most companies experience seasonal changes in the demand for their products. Peak seasons can be a demanding period for staff and suppliers in physical stores, but even e-commerce stores experience the stress as the number of potential customers increase drastically. As visitors have little patience with pages that load slowly and easy access to the competition it is important that web shops can handle the pressure.
In the beginning of Lekmer and Forbytes' partnership, Forbytes' primarily assisted with continuous enhancements and technical support for the online store. However, as technology evolved the need for optimising the platform became apparent. The team developed several integrations with a range of payment providers and product search engines for e-commerce, to ensure a comfortable customer experience.
From Lviv to Stockholm
With Lekmer's employees working from Stockholm, Sweden and Forbytes' developers being located in Lviv, Ukraine we relied on regular online meetings and digital communication to keep the teams in synch. Forbytes also supplied specialist knowledge to set up the structure and processes needed to manage and deliver new software capability to the business departments. Based on this portfolio structure, the Lekmer management were able to prioritise the work and get the best use out of their development team.
Additionally, a few times each year the Forbytes developers travelled to Sweden and worked from Lekmer's offices. This enabled the developers to build personal relationships with their distant co-workers and get a better understanding of what digital tools would make life easier and more productive for the Lekmer staff.
Lekmer grows and their e-commerce grows with them
It became apparent that the e-commerce store had to grow, as Lekmer's sales kept improving. The development team enhanced both the speed and stability of the web shop by, among other things:
In 2015 the online store registered 28.8 million site visits and received approximately 859 000 orders. The site experienced particularly high pressure during the Black Friday weekend and the Christmas buying period. During these periods the system had to be able to handle tens of thousands of daily orders and more than 10 000 unique users simultaneously. Due to the performance improvements that had been implemented beforehand the site had no downtime during these critically important periods.
Slack for team-wide messaging and new feature deployment notifications
Skype for daily internal team meetings and catch ups
Jira for requirements management, project tracking, and time estimates
Confluence for weekly progress reporting and maintaining the build road map
Google Drive to save, share, and edit documents in cloud