Gymgrossisten

​E-commerce pioneer

Gymgrossisten was founded in 1996 and started out as a small private company with a focus on sports and dietary supplements. What set the company apart was not just the quality of their services, but their willingness to take their business online. Gymgrossisten is regarded as a pioneer of e-commerce and their website sees heavy traffic on a daily basis


Today Gymgrossisten is one of the largest sport nutrition companies in the world, with around 100-million-dollars' worth of annual sales. The company is established in Scandinavia and Western Europe and is the Scandinavian leader in their niche. These days they operate under the Health and Sports Nutrition Group, together with two other stores: 

  • ​Gymgrossisten (SE) (DK) (NO) (FI) (AT) (EU)
  • ​bodystore.com (SE)
  • fitnessmarket.se (SE)
gymgrossisten cooperates with forbytes

Client-partner's testimonial

Testimonial Quotation marks

Fredrik Ahlen
CTO of Gymgrossisten

we deliver on clutch logo green

​"Forbytes has done a very good job recruiting our resources. We're a very picky group, but we've been given some excellent profiles. I wouldn’t have been able to find the same level of developers in Stockholm."

​Moving the e-commerce store onto Magento

​There is no small amount of joy in watching your business grow, however there is also a certain element of stress to it. You have to ensure that you can keep up with the increasing demand, and that you still keep a high quality of service. When Gymgrossisten found themselves in this delightful but demanding situation, they realized that their current e-commerce site was not going to cut it.

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​Technology used

Tools used

Key highlights
  • ​High customisation level
  • ​Integrations with third-party solutions
  • ​Advanced shopping experience
  • stop
    ​Advanced dynamic caching
what Forbytes does for Gymgrossisten

​We can do the heavy lifting,
just tell us what you need.

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