Having an online store that functions properly and can be easily accessed by customers at any moment is very important. More and more eCommerce businesses are adopting the mobile-first strategy (or approach). In its recent study, Ipsos has just shown why.
Your first steps in developing an eCommerce business, if taken correctly, can be the difference between success and failure. This concerns all aspects of the business, from the choice of products you plan to sell to the place where you will sell them, i.e. your website.
The mobile-first strategy means that you are developing your website, first and foremost, with mobile users in mind. In contrast with the traditional approach, where you design a website for desktop screens and then adapt it to smaller ones, you start off with the mobile version. After it is done, you then work on versions for larger screens. Basically, building the website “from the ground up”. This approach ensures a much better experience for mobile users since it is made for them right from the start. If you would like to learn more about optimizing a website for mobile users – check out this article.
If you are planning to implement the mobile-first strategy on the website for your eCommerce business – we can help out!